Külma e-posti turundus on tõhus B2B müügivihjete saamiseks. LiveAgent pakub parimaid tavasid ja teemaridu külmade müügimeilide loomiseks, et suurendada klientide lojaalsust ja kaasatust. Kasuta isikupärastatud lähenemist ja selgeid kutseid tegevusele.
B2B ettevõtete jaoks on külm e-posti turundus alati olnud ja on endiselt üks tõhusamaid viise kvaliteetsete müügivihjete loomiseks. Hästi koostatud, isikupärastatud ja hästi sihitud külm e-kiri võib olla eduka müügisuhtluse lähtepunkt. Kuna aga külm e-kiri on selline kiri, mille saadate potentsiaalsele kliendile, kellega Teil pole varasemaid suhteid, on väljavaadete ning neilt vastuse (või isegi kirja avamise) saaminea müügiesindajatele tõsine väljakutse. Allpool on toodud mõned B2B külmade meilide saatmise parimad tavad koos tõestatud teemaridade loendiga ja 10 külma müügi e-posti malliga, mida saate kasutada oma väljaminevate e-posti kampaaniate jaoks.
My name is [First name], and I’m the head of business development efforts at [Your company]. We recently launched a new [product] that helps [one sentence pitch].
I’m taking an educated guess here– based on your online profile, you appear to be an appropriate person to connect with, or might be able to point me in the right direction.
I’d like to speak with someone from [Prospect’s company] who is responsible for [handling something that’s relevant to my product].
If that’s you, are you open to a 15-minute call on [date and time] to discuss how [product] can specifically help your business? If not you, who do you recommend I should contact?
I’d appreciate the help!
[YOUR SIGNATURE]
This is [Your name] with [Your company]. I work with businesses in the [specific] industry and saw you visited our website in the past.
This inspired me to spend a few minutes on [Prospect’s company] website to learn more about how you’re approaching [their strategy for sales/ marketing/ customer service, etc.]. I noticed some areas of opportunity and decided to reach out to you directly.
[Your company] is working with similar companies in your industry, such as [Customer 1], [Customer 2], and [Customer 3] to help them accomplish [specific goals], and giving them the [tools/solutions] to succeed.
If you’d like to learn more, let’s set up a quick call. How does [Day/ time] look on your calendar?
Thanks,
[YOUR SIGNATURE]
[Your name] from [Your company] here. I know you’re busy, so I’ll keep this short.
[Prospect’s company] is on my radar because we’ve helped organizations like [Customer 1], [Customer 2], and [Customer 3] to improve [the benefit your product provides] and achieve [results].
Is this something that might interest your organization right now? If so, are you or someone from the team available to hop on a quick call sometime over the next week or two?
Best,
[YOUR SIGNATURE]
Just ran across your website and noticed you were using [your competitor’s product]. How is it working out for you?
Our product is similar to that, however, it also provides [key differentiators]. If you’re up for it, I would love to jump on a quick call with you and get your opinion on how we could make [Prospect’s company] better and see if it would make sense for us to work together.
Would [date and time] be a good time for you? (If not, I’m flexible, just let me know).
Best,
[YOUR SIGNATURE]
[Your name] from [Your company] here. I saw you recently downloaded our whitepaper about [topic of whitepaper], so I thought I’d reach out.
[Prospect’s company] looks like a great fit for [Your company] and I’d love to understand what your goals are for this year.
We often help companies like yours grow with:
A solution/result
B solution/result
C solution/result
If you’d like to learn how [Your company] can help you reach [X goals], feel free to book time on my calendar here: [link]
Thanks,
[YOUR SIGNATURE]
[Mutual connection] recommended we get in touch, hope you don’t mind me reaching out. I work for [Company name] that provides [short product pitch].
[Product name] has been helping businesses like yours [achieve specific goals]. I believe it’s something that might be valuable to you.
How do you feel about a quick call next week to discuss this further? Let me know when works best for you.
Thanks,
[YOUR SIGNATURE]
My name is [Your name] and we work with companies like [Company names] to improve their [sales/ marketing efforts/ customer experience, etc.].
I’ve already started looking at [Prospect’s company] website and I have a few ideas about how you can increase your […]. For example, [details on how you can help them achieve their goals].
I actually have more ideas that may be useful for you. Do you have some time next week for a 15-minute call? If so, you can book time directly onto my calendar here: [link]
Regards,
[YOUR SIGNATURE]
My name is [Your name], and I’ll keep this very quick.
Our software solution helps businesses like yours achieve [specific goals] through [product benefits].
Could I have 10 minutes of your time next week for a personalized demo that’ll make clear why companies like [Customer 1], [Customer 2], and [Customer 3] love our product?
Thanks,
[YOUR SIGNATURE]
You recently visited our website and [what they did on website]. If you’re interested in learning more about [content topic], then I can recommend the following additional resources:
[Relevant resource 1]
[Relevant resource 2]
Or, if you were looking for a cost-effective solution to [topic], our product/service could actually help you [achieve specific goals]. Let’s schedule a quick 10-minute call so I can tell you more about it. When works best for you?
Best,
[YOUR SIGNATURE]
I just came across your [prospect’s blog post/ comment] on [platform] and thought the points you made were very insightful and I agree with most of them.
It also made me want to reach out so I could talk to you about how [Prospect’s company] could benefit from our software that totally takes care of the issue you raised about [details of the issue].
What would be the best way to get 15 mins on your calendar to explore if this would be valuable to your company?
Thanks,
[YOUR SIGNATURE]
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Külm e-kiri on lühike ja asjalik. Proovige sõnum kuni 4 lausega sõnastada.
Külma meili kirjutades peaksite alustama lühitutvustusega endast ja oma ettevõttest. Pärast sissejuhatavat lõiku peaksite märkima e-kirja kirjutamise põhjuse. Lõppu peaksite pakkuma lahendust või lisama toote tutvustuse.
Teil peaks olema loend e-posti aadressidest, mille saite oma uurimisprotsessist. Ärge saatke lihtsalt külma kirja juhuslikele aadressidele. Keskenduge sooja suhte loomisele potentsiaalsete müügivihjetega. Ärge kartke saata palju e-kirju. Mõned inimesed arvavad, et rohkemate meilide saatmine tähendab, et Te ei suuda suhet luua. See pole tõsi. Suhteid saab luua ka saates palju kirju. Siinkohal on oluline see, et suhted tuleb luua oma müügivihjetega.
Ülesmüügi/ristmüügi e-posti mallid
Avasta tõhusad e-posti mallid üles- ja ristmüügiks, et suurendada oma müüki ja meelitada kliente proovima uusi tooteid. Meie leht pakub kohandatavaid näiteid ja nõuandeid, kuidas neid strateegiaid oma kliendibaasile sobivaks muuta. Kasuta neid malle juba täna ja suurenda oma tulu kuni 30%!
Avasta müügimeili mallide võimsus! Meie artikkel tutvustab erinevaid e-posti malle, mis aitavad tõhusalt kliente meelitada ja hoida. Hoolimata sotsiaalmeedia tõusust jääb e-post juhtivaks müügikanaliks, pakkudes kõrgeimat investeeringutasuvust. Külasta lehte, et leida 10 kohandatavat müügimeili malli erinevateks turundusolukordadeks ja suurenda oma müügiedu täna!
Külalisblogimise e-posti mallid
Avasta 10 tõhusat külalisblogimise e-posti malli, mis aitavad sul parandada bränditeadlikkust, tõsta SEO paremusjärjestust ja suunata sihitud liiklust oma veebisaidile. Need mallid lihtsustavad sinu turundustegevust ja suurendavad jõudlust. Alusta külalisblogimisega ja tõsta oma ettevõtte nähtavust juba täna!
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Meie veebileht kasutab küpsiseid. Jätkates eeldame Teie luba küpsiste paigaldamiseks, nagu on üksikasjalikult kirjeldatud meie privaatsuse ja küpsiste poliitika.
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Andrej Saxon | LiveAgent support team