Müügijärgsete kliendikontakti hoidmise e-kirjade mallid aitavad tagada püsiva ühenduse potentsiaalsete klientidega. LiveAgent pakub mitmeid näidismalle ja automatiseerimisvõimalusi, et parandada vastuse määra ja müügitulemusi.
Kliendikontakti hoidmise e-kirja saatmise unustamine on üks kriitilisemaid vigu, mida müügi- ja turundusspetsialistid potentsiaalsete klientidega ühendust võttes teevad. Liiga sageli keskenduvad nad ainult esialgsele häälele ja jätavad järelmeetmed täielikult tähelepanuta. 70% müügimeilidele ei saadeta järelmeile, kuigi kuni 80% tehingutest nõuavad enne sulgemist vähemalt viit kontaktivõtmist.
Potentsiaalsete klientidega ühenduse võtmine aitab lõpuks ettevõtetel suurendada reageerimise määrasid ja sooritada rohkem müüki. Tegelikult saavad järelmeilid tavaliselt parema vastuse kui esialgne meil. Iko Systemi läbiviidud uuring näitas, et esimesele meilile vastati 18%, teisele 14%, neljandale 13% ja kuuendale 27%. Õigete kliendikontakti hoidmise e-kirja mallide abil saab Teie müügi- ja turundusmeeskond tagada järjepidevama suhtluse potentsiaalsete klientidega ja pikemas perspektiivis parandada müüki.
Ehkki pole universaalset valemit selle kohta, milline on parim arv ja sagedus, mida peaksite saatma (kuna see sõltub suuresti sellest, millisel viisil olete potentsiaalse kliendiga varem suhtlenud), näitavad uuringud, et 2 või 3 jörelkontakti on optimaalne arv. Üldreeglina on soovitatav oodata vähemalt kaks päeva enne esimese järelmeili saatmist.
Statistiliselt, kui Te oma esimesele meilile vastust ei saa, on Teil 21% tõenäosus saada vastus teisele ja 25% tõenäosusega kuulete adressaadilt pärast paari järelsõnumit. Samuti võib potentsiaalselt kliendilt vastuse saamiseks kuluda 5 või rohkem e-kirja.
Isikupärastamine on meiliturunduse puhul võtmetähtsusega, kuna see võib aidata Teie järelmeilidel silma paista. Uuringud on näidanud, et isikupärastatud teemaridadega meilide avamise tõenäosus on 26% suurem kui ilma, ja selle tulu on isikupärastamist kasutavate meilide puhul 5,7 korda suurem.
Otsustamine, kuidas võtta ühendust potentsiaalsete klientidega, kes Teie esialgsele meilile ei vastanud, võib olla keeruline, kuna peate leidma õige tasakaalu väärtuse lisamise ja pealetükkivuse/tüütamise vahel. Allpool on 10 peamist müügijärgset e-posti malli erinevate kasutusjuhtumite jaoks, mida saate enne enda isiklike loomiseks ära kasutada.
Lisasime ka lahutusmeili malli juhuks, kui te mõne aja jooksul kliendilt vastu ei võta.
I’ve noticed that you have read my last email and visited our website. I hope this isn’t an overstep, but I just wanted to make sure you found what you were looking for, and wanted to see if you had any questions.
As I stated in my previous email, I believe [Product] can help [their Company] to [your value proposition].
Please let me know when is a good time for you, so I can hop on a call and walk you through how companies like [customer 1] and [customer 2] have benefited from our tool.
If you are not the right person to discuss this with, who would you recommend I talk to?
I look forward to hearing back from you.
[YOUR SIGNATURE]
I know I’ve already shared some information about [product or service] with you a while ago, but I thought you might be interested to learn about a new deal [Company] is offering right now.
[Details of the deal]
This deal is currently available through [end date]. If you’d like to hear about this in more detail, please let me know. I would happily spend 15 mins telling you everything you need to know.
Regards,
[YOUR SIGNATURE]
The last time we discussed [value proposition] you suggested that it wasn’t the right time, asking me to connect some time around the end of the year.
So, should we pick up from where we left off? I’d be happy to do a quick review of our proposal on the phone and answer any pending questions.
Eager to hear back from you!
[YOUR SIGNATURE]
I left you a voicemail earlier today to schedule a time to demo [Product]. We’re excited to show you how we help our clients [achieve their goals].
I mentioned that I’d call again on [date and time], but feel free to reach me whenever works best for you at [phone number] or shoot me an email.
Regards,
[YOUR SIGNATURE]
It was great connecting with you at [event name]. I hope you got a ton of value from the sessions.
I wanted to follow up with you since you expressed interest in learning more about [product/ service/ company]. Would you be open to scheduling a quick call this week to discuss it further? I’d love to learn more about your company’s needs in this area and how we can help you achieve your goals.
Hope to hear from you soon,
[YOUR SIGNATURE]
Hope you’re doing well. It’s been a few months since you tried [Product], so I thought I’d check-in and see how things were going at [their Company].
I know that sometimes our trial users don’t end up signing up because the timing isn’t right for them, and many consider [Product] to be a better investment after they’ve grown.
I want to offer you another free 15-day trial with no strings attached. Simply click here to activate your extended trial now.
If you have any questions or need assistance, just hit ‘Reply’ and let me know – I’m always happy to help.
Cheers,
[YOUR SIGNATURE]
Thank you for your time yesterday and sharing more insights on what you are trying to achieve and the challenges you are facing. We understand the bigger picture and we’re happy that the demo gave you a better idea of how [Product] will help you reach your goals.
Ultimately, here are 3 main things [Product] will help you to accomplish:
[Feature #1]: Will allow you to [meet X goal]
[Feature #2]: Will help you [with Y challenge]
[Feature #3]: Will mitigate [Z issue]
As promised, I’ve attached additional information about [specific feature] that you asked about.
The next step is [action item]. Just let me know if you have any questions and I’d be more than happy to chat again. Also, feel free to give me a call at [number].
Best,
[YOUR SIGNATURE]
This is [your name] checking in about the guest post pitch I emailed a couple of weeks ago. I understand that you are having a busy week, so I thought I’d drop you a line and ask. Have you had a chance to look at it?
I’m excited to hear back from you! Let me know if you’d like me to add/remove something from the pitch.
Thanks,
[YOUR SIGNATURE]
I won’t take up too much of your time. If I don’t hear back from someone, I know it’s usually because they’re either busy, not interested, or missing my emails. Could you please hit a quick reply and let me know 1 / 2 / 3 so that I could update your file?
1 – Too busy right now, email me again in a month.
2 – Not interested, please leave me alone.
3 – Haven’t seen previous emails.
Thanks,
[YOUR SIGNATURE]
I’m going through my contacts and realized that I haven’t heard back from you about [product/ offer], which usually means one of two things: either the timing may not be right or you no longer have a need.
In either case, I don’t want to keep bothering you. Would it be alright if I closed your file with us? Otherwise, if you would still like to talk, let me know a good time.
Thanks,
[YOUR SIGNATURE]
I feel strongly that [their Company] could benefit from our [Product/ Service] but I’ve struggled to get a hold of you lately.
This can mean only one thing – your office has become subsumed by a zombie outbreak. Fret not – if you provide a number corresponding with the one of the below options (#1-4), I’ll know exactly how to respond:
1) There’s a zombie gnawing on my leg as I speak. Please send over anyone you know with zombie-killing experience.
2) No zombies on my side but I’m interested in chatting for 5 minutes at ___ (please let me know a date/time that works for you).
3) The timing isn’t great now but please reach back out in 3 weeks.
4) You irritate me more than zombies ever could. Please go away.
Looking forward to hearing from you, [Name],
[YOUR SIGNATURE]
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Andrej Saxon | LiveAgent support team