Teenuse tühistamise mallid on olulised SaaS-ettevõtetele klientide hoidmiseks. Meilid peaksid olema lühikesed ja empaatilised, küsides tühistamise põhjust. Näidatakse e-posti malli näiteid tagasiside kogumiseks ja klientide tagasivõitmiseks.
Teenuste tühistamine on SaaS-i ettevõtetes vältimatu. Isegi kõige lojaalsemad ja pikaajalisemad kliendid kes arvasite, et jäävad igaveseks, võivad tühistada oma tellimuse. Võibolla ei saavutanud nad oodatud tulemusi, kuna neid pole piisavalt toidetud, et saada aru oma toote terviklikust ROI-st. Võimalik, et nad on leidnud parema lahenduse (millel on laiem valik funktsioone ja taskukohasem hind) või nad lihtsalt ei vaja enam teie toodet ega teenust. Igal juhul ei tähenda tühistamine alati teie suhte lõppu kliendiga.
Tühistamiste haldamisel on vahe ja see algab teie tühistamismeilidest – tehingumeili tüübiga, mis käivituvad, kui kasutaja oma tasulise tellimuse tühistab. Sarnaselt kasutajate tagasivõitmise e-kirjadega on tühistamismeilidel oluline roll klientide hoidmisel. Sageli on võimalus loobunud kliente uuesti kaasata ja nad tagasi võita. Seetõttu peaksid teie tühistamiskirjad minema kaugemale lihtsalt hüvasti jätmisest – need peaksid olema kujundatud nii, et need jätaksid positiivse mulje ja vähendaksid klientide voolavust. Allpool on mõned peamised näpunäited tühistamismeilide koostamiseks, sealhulgas valmis tühistamiskirja mallid, mida saate kohandada ja kasutada.
Tühistamismeilid on osutunud paremini toimivateks, kui need on lühikesed ja lihtsad. E-kirjale peaksite lisama ainult neli peamist punkti:
Võib olla valus õppida, miks teie kliendid tühistavad ja kus olete neid alt vedanud, kuid teie ettevõttele on see siiski vaieldamatult väärtuslik. Tühistamise põhjuste jälgimine annab alati suurepärase võimaluse kasutada klientide tagasisidet, parandada tulevaste klientide jaoks oma pakkumist ja vähendada teie klientide voolavust.
Kuigi tühistamisteated peaksid tavaliselt olema lühikesed, ei tähenda see, et need peaksid olema liiga ametlikud ja külmad. Rõhutage, et pole raskeid tundeid, lisades midagi sellist, nagu „Meile meeldiks, kui jääksite, kuid mõistame, et tühistamisi juhtub“. See võib muuta teie e-kirja isikupärasemaks ja inimlikumakskuigi tegemist on automaatse sõnumiga.
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Hi [Name],
Thanks for being part of the [Brand] community. As requested, your subscription has been successfully canceled, and your card will no longer be charged.
We’d love to hear about your experience and how you think we can improve [Product/ Service] for other members (and you, if you decide to come back!)
Take the Survey
Just a heads up – you’ll still have access to [your account/ data/ message history/ free features], etc. If you decide you’d like to continue [using Product/ Service], you can resume your membership at any time.
We hope to see you around!
[YOUR SIGNATURE]
Hey [Name],
I noticed you canceled your [Product/ Service] account. No worries!
Did you expect something different, or was it missing something you needed? Your feedback helps us improve [Product/ Service], so it would be great to hear from you.
Best,
[YOUR SIGNATURE]
Hello [Name],
We successfully canceled your subscription for [Product/ Service].
We’re sorry to see you go! To help us improve our [product/ service], we would appreciate it if you took a moment to fill out this quick survey.
What was the reason for the cancelation? (Select up to 3 reasons):
It was not effective, and I didn’t achieve the results I wanted
It doesn’t integrate with our other tools or systems
It lacks key features or functionality
It was difficult to use
It’s too expensive
Customer support was unsatisfactory
This was a test account
My organization closed
Other
If you don’t mind sharing, which [tool/ platform/ software] will you use now?
What can we do to improve?
Thanks,
[YOUR SIGNATURE]
Hi [Name],
We’re sorry you had to cancel your [Product/ Service] subscription. Can we ask why you’re leaving? Your answer will help us make [Product/ Service] better for everyone.
Technical issues
Missing key features I need
Not sure how to use the tool
Too expensive
Switching to another product
Shutting down the company
Other (please explain below)
Appreciate your help and honest feedback!
[YOUR SIGNATURE]
Hi [Name],
You’ve recently canceled your [Product/ Service] account and mentioned it was because of technical issues.
We’re really sorry about that. We do our best to make sure our service is accessible and reliable, but sometimes things fall through the cracks.
If you wouldn’t mind letting us know, we’d love to hear more about what technical issues you had so we can get to the bottom of it and make sure it doesn’t happen again.
Thanks so much!
[YOUR SIGNATURE]
Hey [Name],
Your [Product] Premium subscription has been canceled and will end on [date]. Until then, you will still have access to your Premium features.
When your subscription expires, you will still be able to [use free features]. You can come back and enjoy [Product] Premium anytime by re-subscribing. We’ll always be here if you need any help.
Thanks for being a customer,
[YOUR SIGNATURE]
Hi [Name],
Thank you for being a part of the [Membership name]. As you requested, we’ve canceled your membership effective [date].
We’d love to have you back, but we completely understand that this may not be the best option for you right now. If you ever change your mind, made this request in error, you can restart your membership anytime to enjoy [key membership benefits].
Restart Membership
If there’s anything we can do to help, please let us know. Visit our Help Center for more info or reach out to our support team.
Best of luck!
[YOUR SIGNATURE]
Hi [Name],
It looks like you haven’t signed in to your account for a while. [Product/ Service] accounts are automatically deactivated after [number] days of inactivity. Your account will be deactivated in [number] days.
Thank you for trying [Product/ Service]. We’d love you to stick around, but we completely understand that [Product/ Service] isn’t for everyone.
Let us know if you have any questions or need help keeping your account.
Cheers,
[YOUR SIGNATURE]
Hi [Name],
Something went wrong, and we were unable to process the charges on your credit card ending in [last four digits]. Unfortunately, we had to cancel your [Product/ Service] subscription.
But don’t worry, we understand that sometimes these things happen. You can always reactivate your [Product/ Service] subscription at any time.
Reactivate [Product/ Service] Account
If you have any questions or issues, don’t hesitate to reach out, we’re just an email away.
Hope to see you back soon.
[YOUR SIGNATURE]
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