Varude täiendamise e-kirja mallid aitavad B2C ettevõtetel tõsta tulusid ja klientide lojaalsust, pakkudes praktilisi nõuandeid ja näiteid. Need e-kirjad on tõhusad, suurendades kordusoste ja müüki e-kaubanduses.
Varude täiendamise e-posti mallide kasutamine olemasolevatele klientidele müümiseks on üks tõhusamaid ja lihtsamaid viise B2C ettevõtete tulude ja kasumlikkuse suurendamiseks. Miks? Kuna Teil on 60–70% suurem tõenäosus müüa praegusele kliendile, võrreldes 5–20% tõenäosusega müüa uuele potentsiaalsele kliendile. Sellisena on varude täiendamise e-posti mallide kasutamine suurepärane lisand teie müügistrateegiale. Need e-kirjad on õigeaegsed, väga asjakohased ja äärmiselt tõhusad – kuid siiski üks kõige sagedamini tähelepanuta jäetud tööriistu, mida e-kaubanduse poeomanikud saavad kasutada kordusostude suurendamiseks ja müügi parandamiseks.
Varude taastamise meil on e-kiri, mis saadetakse klientidele, et tuletada neile meelde, et nad peaksid otsakorrale saamise eel teatud toodet uuesti varuma. See on e-posti turundusmeetod, mida enamasti kasutavad ettevõtted, kes müüvad tarbekaupu, mida saab varuda (näiteks isikliku hügieeni ja ilutooted, toit ja joogid, vitamiinid ja toidulisandid, retseptid, kodu puhastusvahendid, lemmikloomatoit jne).
Varude täitmiset e-kirjad käivitatakse ja saadetakse automaatselt, kui on aeg uuesti osta tooteid, mida kliendid on varem ostnud (prognoositava andmeteaduse põhjal). Seda tüüpi e-kirju saavad edukalt kasutada ka kaubamärgid, mis müüvad kuluvaid tarbekaupu (nt rõivad ja jalatsid), samuti tellimusel põhinevad SaaS-i ettevõtted.
Listracki uuring näitas, et täienduskampaaniate klikkimise ja avamise määr on kõrgeim (53,6%) mis tahes tüüpi olelusringi turundusmeilidest. Lisaks sellele on andmetel täiendusmeilidel keskmiselt avamise määr 50–60%, keskmine klikkimise määr 40–50%ja keskmine konversioonimäär 10-15%. See tähendab, et täiendusmeilid on brändidele kuldne võimalus teenida korduvat tulu, sihtides kliente, kes tõenäoliselt ostavad nende tooteid uuesti.
Your life just got easier with Auto-Replenishment!
You’ve got a lot of things on your mind, but remembering to re-order your [products] shouldn’t be one of them.
We’re excited to introduce our Auto-Replenishment program – the easier, automatic way to reorder your [products], inspired by your feedback. Once you enroll in Auto-Replenishment, we’ll automatically deliver a new supply of [products] straight to your door before you’re scheduled to run out, at no extra charge.
AUTO-REPLENISH NOW
You’ll never have to manually reorder [products] after enrolling, and you can update your preferences at any time. We’re hoping that this service is just another way we’re making your experience with [Brand name] more convenient and personalized for you.
If you have any questions, please contact our live chat support or check out our FAQ page.
Best,
[YOUR SIGNATURE]
Hi [Name], we’re just checking in to make sure you don’t run out of the products you love. It may be just about time to stock up.
Last time you ordered:
[Product 1]
[Product 2]
[Product 3]
REORDER NOW
You might want to grab our other best selling products as well!
[Recommended product 1]
[Recommended product 2]
[Recommended product 3]
Need help? Just contact us at [email], [live chat] or [number].
[YOUR SIGNATURE]
[Name],
The secret to a successful beauty routine: never run out. If you’ve been taking your daily dose of [product], your one-month supply should be running dangerously low! Freshen up your beauty bag with a brand new [product]. Simply click, stock up, and keep glowing!
RESTOCK NOW
Never run out of your favorites again. Auto-replenish is a quick and easy way of receiving your favorite [Brand] products regularly, without having to go online or re-enter your order. You can easily opt-in to Auto-replenish via your [Brand] account.
We hope you enjoyed your last order at [website.com]. Here are some items that you have purchased that other customers have bought repeatedly. We thought that you might be interested in buying them again.
[Product 1]
[Product 2]
[Product 3]
[Product 4]
GET SHOPPING
Here at [Brand name], we’re always on the lookout for the tastiest [products]. You might also enjoy these new arrivals:
[New product 1]
[New product 2]
[New product 3]
[New product 4]
If your drinks cabinet is starting to look a bit bare, we’ve got one of your recent orders lined up for you to top up easily. Add something new to your order, or stick to your favorites.
[Product 1] – Buy now
[Product 2] – Buy now
[Product 3] – Buy now
Want the whole order again? Save yourself a few steps by logging in to your [Brand] account and heading straight to My Purchases. Select the past order you want and click Reorder. You can easily remove any unwanted items from your cart before you checkout.
Go to my account
Need help? Get in touch by email at [email address] or by phone on [phone number] (Monday – Friday **am – **pm.)
Running low? Keep it up! Consistency is the key to good health!
We wanted to get in touch with you to make sure you have plenty of time to order [Product name] before your last bottle is empty.
[Product name] helps recharge and rebuild your body’s natural energy source. Reorder today and save 10% when you enter [discount code] at the checkout.
REORDER NOW
Let us know if you have any questions, we’re here to help.
[YOUR SIGNATURE]
Hey [Name],
Is [Pet name] enjoying the personalized blend you’ve created? We hope so! In fact, it may be time to place your next order, so [Pet name] continues to enjoy the blend that meets your [pet’s] nutritional needs.
[Number] days until the bowl is empty. Don’t let [Pet name] go hungry!
REORDER [PET NAME]’ SPECIAL FOOD BLEND
Order in the next 24 hours and shipping is on us.
[YOUR SIGNATURE]
Avasta LiveAgenti kohandatavad e-kaubanduse e-posti mallid, mis parandavad müüki ja klientide rahulolu. Õpi tõhusalt suhtlema e-posti, reaalajavestluse ja telefonikõnede abil. Saa teada, kuidas LiveAgenti tarkvaralahendus aitab sul paremini hallata klientidega suhtlemist. Alusta nüüd tasuta ning suurenda oma e-kaubanduse edu!
Avasta tõhusate allahindluse e-kirja mallide jõud, et suurendada ärikasumit ja klientide lojaalsust. Lehelt leiad praktilisi näidiseid ja väärtuslikke nõuandeid allahindluste pakkumiseks nii B2B kui B2C sektoris. Õpi, kuidas kirjutada meeldejäävaid pakkumiskirju, hallata kliendisuhtlust ning vältida brändi kahjustamist. Tutvu tasuta prooviversiooniga ja tõsta oma turundust uuele tasemele!
Verifitseerimise e-kirja mallid
Kohanda ja kasuta LiveAgenti verifitseerimise e-kirja malle, et kinnitada kasutajate e-posti aadresse kliendiportaalides.
Join our community of happy clients and provide excellent customer support with LiveAgent.
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Andrej Saxon | LiveAgent support team